Copywriting and strategic content marketing for businesses building a profitable online brand.
Yes I’m talking to you. I want to ask you something…….. Take a little look around and tell me, what do you see?
Words right.
But what do you notice is different about these words?
No it’s not the style of the letters. No, it’s not the colours either.
Ok you get points for the CTA’s but what I’m talking about is…..did you notice we’re having a conversation? Yep, that’s right. Just you and me, chatting away and I haven’t even introduced myself yet. I’ll get back to that. But the point is, you are reading every word. You haven’t started skimming the page yet.
You might be thinking…..”what’s this all about?” And if you’re anything like me you want to know where this damn thing is going and what is going to happen next.
Well, what if I told you that your customers could also be hanging onto every word you write. Wouldn’t that be a great way for them to connect with your brand. We are all human right…….AI you can step out of the room. And humans love to connect and converse. Yes even your introverted friend.
If I’m anything much of a mind reader, you are also thinking….”what if my customers felt the same way when they were reading my website. How much more would they like my business. How much more would they buy from me, instead of the other brand.
And that my friend is where copywriting takes the stage.
Great copy sparks curiosity in your readers. Great copy reassures them you will solve their problems. Great copy hooks readers for more.
Now what if I told you that great copywriting needn’t be a difficult or expensive process.
Just put your details in the box below and I’ll show you how.
Does your copy grab your readers attention. Does it make it clear why they need your brand and what they need to do to get started?
Before you write any words, you first need to know who you are talking to. This informs your brand on what to say, how to say it and where to show up. A content strategy is like a user manual for your brand communications.
From here you can clearly communicate the value of your brand and create a waitlist of customers who want to buy.
- Website copy
- Sales and landing page copy
- Email marketing campaigns
- Blog writing
- Product descriptions
- Social media copy
- Copy optimised for SEO
- Editing and proofreading
I’ve also worked as a digital marketer, web designer and entrepreneur (building my own brands).
What made the biggest impact on conversions (regardless of budget)? Copy. Every time.
Clear, concise, benefit driven copy.
You need to be able to take a walk in your customers shoes and understand how words have the power to create action, build communities and inspire change.
Headlined was created to help your business stand up, stand out and truly connect with your customers.